Part 3 of my recently published series in CommPro on what makes for good PR talks about the smart use of technology for establishing your presence, choosing the right platform for the right situation – and also saving you lots of time through automation. (Part 1 talks about trends in e-publishing. Part 2 talks about community engagement.) Mobile apps are to 2012 what video was to 2011 – what everyone’s talking about and what will eventually become another must-have. And, on-the-fly online communication via platforms such as Twitter will continue to grow in importance.
Read the full article by clicking the link below:
Where is PR Going in 2012? Part 3 – Smart Use of Technology
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