Category Archive: Social MediaTips

Get Twitter Data That’s Actually Immediately Useful

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I mean wow.  Many small business owners start to get a brain freeze when social media gurus start talking about the thrill of digging into data about your social media activities – but I’ve discovered a quick, cut-to-the-chase program that shows you what the heck is going on with your Twitter community. It’s not triple …

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Here’s a Little Social Media Pick-Me-Up – Sing Along!

Got 3:36?  Kick off your boots and give this a watch.  Oh, and pour yourself a hot cuppa joe first..  Thanks for the hoot, iContact! http://youtu.be/I15clVXU6E0

Pinterest Warning – Read This First

missed boat

Do you have a Pinterest account that you’re using for business purposes – in whole or in part? It’s great that the platform is so popular.  But as with all social media, you should think about how it works, who’s using it, and why, before you throw your boat in the water and start paddling. …

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Facebook and The New Timeline – Changing It Up Again

Sigh.  Facebook is changing it up again with the new Facebook Timeline, and we all need to know what the changes are all about, how they affect us, and what we need to do to avoid any of the Facebook Circles of Hell: Will there again be unwanted photo tagging, or breach of privacy, or …

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I Found the Perfect Website

Simplisafe screenshot

I harp a lot in my weekly updates and to my clients directly about the essential elements for a successful website home page. Last week I stumbled across an “old friend” website that has every necessary ingredient, nicely organized and presented in an enticing way.  It beautifully represents all that I teach. Did I have …

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Lookie Here – Images Are Great for Search and Social Media

I just read another great article from TopRank’s Online Marketing Blog on the importance of images for search engine optimization and social media.  One stat jumped out at me right away – because I just joined Pinterest a month ago and I’ve been interested to see the activity on that social site.  Pinterest, kind of …

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Using Technology for Better PR

Part 3 of my recently published series in CommPro on what makes for good PR talks about the smart use of technology for establishing your presence, choosing the right platform for the right situation – and also saving you lots of time through automation.  (Part 1 talks about trends in e-publishing.  Part 2 talks about …

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The Importance of Community and Media Engagement for Great PR

Part 2 of my recently published series on what makes for good PR talks about the importance of real, authentic community engagement.  (Part 1 talked about trends in e-publishing.)  This means sharing yourself on video, being responsive on Twitter and Facebook, connecting with reporters who need someone like you as a resource rather than sending …

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The Importance of E-Publishing For Great PR

Want to know what the pros know about effective PR?  Want to keep in step with the best methods and trends they’ll be following in the year to come?  You can get the inside scoop by reading my three-part series on PR trends for 2012 published by CommPro.  In the articles, I gathered the “top …

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Social Media Marketing Shouldn’t Eat Your Life

Write, share, teach, entertain, listen, learn, monitor, add, join, friend, tag, follow, analyze – then set up the next new account, fill out the next new profile form, and repeat!  Don’t fall behind! Social media will turn you into the snake eating your own tail if you don’t stop, take a breath, and reestablish your …

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