Net Marketing-123

I’ve talked in past blogs about the benefits of registering your business with Google Places.  If you’ve read those posts, you know that you can register your business in up to 100 “places” – as long as you legitimately do business or provided services in those areas – and you can do so whether or …

I harp a lot in my weekly updates and to my clients directly about the essential elements for a successful website home page. Last week I stumbled across an “old friend” website that has every necessary ingredient, nicely organized and presented in an enticing way.  It beautifully represents all that I teach. Did I have …

I just read another great article from TopRank’s Online Marketing Blog on the importance of images for search engine optimization and social media.  One stat jumped out at me right away – because I just joined Pinterest a month ago and I’ve been interested to see the activity on that social site.  Pinterest, kind of …

Part 3 of my recently published series in CommPro on what makes for good PR talks about the smart use of technology for establishing your presence, choosing the right platform for the right situation – and also saving you lots of time through automation.  (Part 1 talks about trends in e-publishing.  Part 2 talks about …

Part 2 of my recently published series on what makes for good PR talks about the importance of real, authentic community engagement.  (Part 1 talked about trends in e-publishing.)  This means sharing yourself on video, being responsive on Twitter and Facebook, connecting with reporters who need someone like you as a resource rather than sending …